![]() Although Disney had been selling VHS souvenirs for years, most recently the 1991 double-header of A Day at the Magic Kingdom and A Day at EPCOT Center, the Vacation Planner was its first videotape distributed for free with the explicit intention of courting tourists. Image: DisneyĮnter the repetitively titled Disney’s Walt Disney World Vacation Planner, presented by Delta Air Lines. The biggest remaining swings wouldn’t happen any time soon. Some, like an E-ticket based on the 1990 franchise non-starter Dick Tracy, already fell off the drawing board. Changes were planned for Walt Disney World. For the price of two days at Disney, they could buy an annual pass at Universal.Įisner’s vaunted “Disney Decade” was a third over by 1993 and the first big check, Euro Disneyland, had just bounced. ![]() Image: Disneyįor a few dollars more, visitors could buy a two-day pass to Universal Studios Florida. By 1994, under Eisner’s aggressive monetization campaign, a ticket to the Magic Kingdom cost almost $40. A decade of inflation would’ve raised prices to about $25. When Michael Eisner first took the reins as CEO in 1984, a ticket to the Magic Kingdom cost $18. Since 1990, Walt Disney World had been losing millions of visitors annually. Universal Studios Florida, however, jumped 10% across the year. The other Walt Disney World parks flatlined. The only Disney park in the country with a boost in attendance from ’92 to ’93 was the Magic Kingdom with a 4% uptick. That’s pretty well cut-and-dried but compare it with the magazine’s 1992 numbers and those turnstiles tell a story. The fifth, bringing up the rear, was Universal Studios Florida at about 600,000 fewer guests than Disney-MGM Studios. ![]() As reported by the dearly departed Amusement Business Magazine, four of the five had Disney somewhere in the name. ![]() You can probably guess the top five most-attended North American theme parks in 1993 even now, almost 30 years later. ![]()
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